brand guideline brand identity Before diving into the strategic aspects of branding, brand strategy consultants first focus on understanding the essence of the brand. They conduct thorough research to gain insights into the target audience, competitors, industry trends, and core values of the business
global brand This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also those we should watch out for. This article is available for reading in Trade magazin 2024/12-01 Interbrand uses a methodology that is based on three
brand 7. Collaborative Brand Partnerships. Strategic collaborations with complementary brands expand reach and engage new audiences. For instance, Nike’s partnership with Apple for fitness tech products showcases the power of co-branding. Revolutionize your branding strategies and prepare for 2025’s challenges
